Server-to-Server App Conversion Tracking: All The Benefits You Need To Know

As the world of technology continues to evolve, so does how businesses track and measure their marketing efforts. This article explores the benefits of Server-to-Server App Conversion Tracking and how it can help you get more out of your campaigns. From better accuracy to easier scalability, find out why Server-to-Server App Conversion Tracking is a must for any business that wants to get ahead!

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Introduction to Server-to-Server App Conversion Tracking

If you’re looking to take your app marketing to the next level, server-to-server app conversion tracking is a must. By installing a pixel on your website and sending conversion data directly to your ad network or platforms like Google Analytics, you can get a more complete picture of your customer journey and optimize your marketing efforts accordingly.

Not only does server-to-server app conversion tracking provide more accurate data, but it can also help you save time and money. With this type of tracking in place, you won’t need to rely on third-party attribution providers and can instead get all the data you need from your own servers.

There are many benefits to using server-to-server app conversion tracking, including:

More Accurate Data: By sending conversion data directly to your ad network or platform, you can avoid potential discrepancies when relying on third-party attribution providers.

Improved Efficiency: You won’t need to waste time or money on setting up and maintaining multiple integrations with different attribution providers.

Greater Control: With server-to-server tracking, you’ll be able to collect the specific data points that are most important to you and make changes on the fly as needed.

If you’re ready to take your app marketing to the next level, server-to-server app conversion tracking is the way. With more accurate data, improved efficiency, and greater

Benefits of Server-to-Server Conversion Tracking

There are numerous benefits of server-to-server conversion tracking for businesses, including:

  1. Increased Accuracy: By tracking conversions at the server level, businesses can be sure that they are accurately attributing conversions to the correct campaigns and sources. This is especially important for businesses with complex attribution models.
  2. Increased Transparency: Server-to-server conversion tracking gives businesses greater visibility into their conversion data, allowing them to identify and troubleshoot issues easily.
  3. Reduced Reliance on Cookies: Because server-to-server conversion tracking does not rely on cookies, it is less susceptible to fraud and errors associated with cookie-based tracking methods.
  4. Improved Scalability: Server-to-server conversion tracking can scale more easily than other tracking methods, making it well-suited for businesses with large amounts of traffic.

What is the Difference Between S2S and SDK?

There are two key ways to track conversions for your mobile app: server-to-server (S2S) and SDK. Let’s take a closer look at the key differences between these two methods:

S2S tracking requires that you have your own web server where you can host the conversion pixel or tag. This means that you will need to have some technical expertise to set this up. Once it is set up, S2S tracking is very reliable and accurate.

On the other hand, SDK tracking does not require a web server. You must install the SDK into your app and then configure it to track the desired events. SDK tracking is easy to set up and requires no technical expertise. However, it can be less reliable than S2S tracking since it relies on the user’s device to send data back to the server.

How To Implement Server To Server Conversion Tracking

Server-to-server conversion tracking is one of the most effective ways to track the success of your mobile app marketing campaigns. By installing a small piece of code on your server, you can track conversions when users click on an ad and then install and use your app.

The Pitfalls of not using S2S

If you’re not using server-to-server app conversion tracking, you’re missing a lot of valuable data. Without this type of tracking in place, you won’t be able to see how many people are completing the actions you want them to take within your app. This can make it difficult to determine whether or not your app is successful and make changes accordingly. Not having conversion tracking set up can also impact your ad campaigns. You may end up paying for ads that aren’t driving any conversions, wasting precious marketing dollars.


Server-to-server app conversion tracking is a powerful tool for tracking and optimizing your mobile ad campaigns. The ability to measure user behavior from the initial click-through to the ultimate purchase or other action provides valuable insights into what’s working and what isn’t, allowing you to make informed decisions about optimizing your campaigns for maximum ROI. With the range of benefits it offers, server-to-server app conversion tracking should be an essential part of any successful mobile advertising strategy.

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